How does a retailer stand out in the deluge of holiday noise?

Wire up a few reindeer with GPS collars, assign each one a deal, add in some daily challenges, live feeds and one hunky zoologist. Seemed pretty obvious to us.

Agency: AKQA
Role: Creative Director / Writer

 

 

Reindeer bios

 

Challenges

Could Toby be aware of all the well wishing tweets sent his way? The world will never know.
 
All accessories $5 today in-store only (12.20). Mention "Chloe5" at check-out.

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