Time tells a story.
Uniqlo disrupted an industry built on disposable fashion. By creating affordable products that are meant to last, they shifted the conversation toward the planet. It was about carefully crafted, high quality materials. It was about styles that were timeless, not trendy.
The Time Tells A Story global digital series captures the collective and individual stories of Uniqlo’s Timeless Essentials collection and the change-makers who wear them. From artists to urban farmers, they are people who are personally motivated to bring about social, cultural and environmental change. They are people whose stories, like their style, are timeless.
The initiative spanned 3 continents, countless cities and made our love for Uniqlo even more, well, timeless.
Role: Freelance Writer/CD